SEARCH ENGINE MARKETING

Whenever we want to purchase any product or want to search about the brands of product or price whatever, we just open laptop, open the web browser and go to Google or any search engine. I think the slogan of Google should be “GO TO GOOGLE” by the way; I am not talking about Google only I am talking about search engines. How these do marketing and how we get the list of relevant links.

Search engines drive a huge proportion of web traffic.
Search engine marketing is divided in to two categories:

1.pay per click
2.search engine optimization

Pay per click talks about website owner has to pay to search engine provider or company at each click
on the link by the user, for en example if there is a website www.ebuzz.com. Whenever I click on the link, ebuzz.com will pay some amount of money to the Google (if I am using Google’s search engine).
The advertisement on search engine is based on the bidding system. Who bids highest will get highest advertisement placement.
The PPC system is dynamic strategic process. It needs to be closely monitored and manage to ensure maximum ROI.

Search engine optimization (SEO) is all about to optimize the website to achieve high ranking for the search engine in this category we need not to pay money to search engine. you have to listed your website. Once your site ranks highly on a Search Engine Results Page, you don't pay for any traffic that arrives at your site from that listing.

SEO includes making changes to HTML code, contents and structures of any website, making it more accessible for search engine by extension and easily to find by the users.
SEO provides relevant, helpful website that adds values for visitors , what they are looking for.