Earlier days, when human first started trading whatever it is, they traded and marketing that time marketing was all about the stories that used to convince the customer to make trade.
The method of trade are changed or improved .they are more efficient to convey the message and faster to communicate, spared the message to mass or niche, but the old principles are always applied.
Online marketing is one of methods of marketing. It is called e marketing or internet marketing or electronic marketing.
E marketing is the process of marketing a brand using Internet or via electronic media. It includes direct response and indirect response both. E marketing conducts all the activities a business conducts by World Wide Web.
Some companies are in e marketing; e bay.com, amazon.com, google.com, rediff .com.
Why e marketing is important?
When it is implemented correctly, the return on investment is faster than traditional marketing. Because we don’t need to spend a lot of money and recourses. Investment is very less.
Now you are a global product and global brand, your product is on WWW(world wide web), product is in the reach of billions of customers in the world. Every day or every month your customer will be increased by millions.
In e marketing your scope is not limited or restricted to marketing with this you can provide other services also like information management, public relations, customer service and sales. With the range of new technologies becoming available all the time.
When you as a company on WWW, can interact with customer easily and at any time, can give the response to the customer instantly. They can interact better then traditional marketing. E Marketing facilitates conversations between companies and consumers. With a two way communication channel.
It makes the immediate impact on customer’s mind, for an example if we publish an advertisement in a newspaper of an apple’s iPod. Reader or customer is very eager to purchase this but he is not interested to go to the show room because it is so far, he changes his idea. But if there is an e marketing, he can purchase the iPod.