Wednesday, February 3, 2010

SEARCH ENGINE MARKETING

Whenever we want to purchase any product or want to search about the brands of product or price whatever, we just open laptop, open the web browser and go to Google or any search engine. I think the slogan of Google should be “GO TO GOOGLE” by the way; I am not talking about Google only I am talking about search engines. How these do marketing and how we get the list of relevant links.

Search engines drive a huge proportion of web traffic.
Search engine marketing is divided in to two categories:

1.pay per click
2.search engine optimization


Pay per click talks about website owner has to pay to search engine provider or company at each click
on the link by the user, for en example if there is a website www.ebuzz.com. Whenever I click on the link, ebuzz.com will pay some amount of money to the Google (if I am using Google’s search engine).
The advertisement on search engine is based on the bidding system. Who bids highest will get highest advertisement placement.
The PPC system is dynamic strategic process. It needs to be closely monitored and manage to ensure maximum ROI.

Search engine optimization (SEO) is all about to optimize the website to achieve high ranking for the search engine in this category we need not to pay money to search engine. you have to listed your website. Once your site ranks highly on a Search Engine Results Page, you don't pay for any traffic that arrives at your site from that listing.

SEO includes making changes to HTML code, contents and structures of any website, making it more accessible for search engine by extension and easily to find by the users.
SEO provides relevant, helpful website that adds values for visitors , what they are looking for.

Tuesday, February 2, 2010

DIFFERENCE BETWEEN TRADITIONAL MARKETING AND E MARKETING


Earlier days, when human first started trading whatever it is, they traded and marketing that time marketing was all about the stories that used to convince the customer to make trade.

The method of trade are changed or improved .they are more efficient to convey the message and faster to communicate, spared the message to mass or niche, but the old principles are always applied.

Online marketing is one of methods of marketing. It is called e marketing or internet marketing or electronic marketing.

E marketing is the process of marketing a brand using Internet or via electronic media. It includes direct response and indirect response both. E marketing conducts all the activities a business conducts by World Wide Web.

Some companies are in e marketing; e bay.com, amazon.com, google.com, rediff .com.

Why e marketing is important?

LOW INVESTMENT

When it is implemented correctly, the return on investment is faster than traditional marketing. Because we don’t need to spend a lot of money and recourses. Investment is very less.

REACH

Now you are a global product and global brand, your product is on WWW(world wide web), product is in the reach of billions of customers in the world. Every day or every month your customer will be increased by millions.

SCOPE

In e marketing your scope is not limited or restricted to marketing with this you can provide other services also like information management, public relations, customer service and sales. With the range of new technologies becoming available all the time.

INTERACTIVITY

When you as a company on WWW, can interact with customer easily and at any time, can give the response to the customer instantly. They can interact better then traditional marketing. E Marketing facilitates conversations between companies and consumers. With a two way communication channel.

IMMEDIANCY

It makes the immediate impact on customer’s mind, for an example if we publish an advertisement in a newspaper of an apple’s iPod. Reader or customer is very eager to purchase this but he is not interested to go to the show room because it is so far, he changes his idea. But if there is an e marketing, he can purchase the iPod.